A new brand of fashion for the small humans in your life.

At cost, 0% markup.

Modern fashion for kids, ages 0-5, that changes themes every month, sold at 0% markup.

Say who?

SAY is a new brand with a modern aesthetic that celebrates global culture, community, & independent creativity.

Founded by husband and wife duo, Carl Ng and Jennifer Hong, Say is created to bring new ideas into the home and disrupt tired industries that fill our closets and cabinets. Say is a membership-based retail experience that allows you to purchase our products at-cost.

Our first product is Say Kids. An exclusive, flexible fashion line for all kids, 0-5 years old, that changes themes every month. With new themes, they will be introducing new artist collaborations, colors, and designs. Say Kids clothing is inspired by modern adult fashion without being too grown up.

Say Kids is a new brand with exclusive products?

Every product is 100% designed and created by Say Kids. Our collections focus mostly on basics and modern, minimalist styles.

Most of our clothing is made of GOTS-certified Australian organic cotton. Our first collection will include bodysuits, tees, sweatshirts, sweatpants, jackets, dresses, and socks, with more to come.

Our collections change themes monthly, as do our collabs with artists from around the world.

We focus on basics to provide the most value to our members. We will also carry exclusive collaborations with artists and other creatives, ranging from prints and patterns to original designs.

How can you sell products at-cost, 0% markup?

Fashion is expensive. Kids grow up quick. Quality is hit or miss. Stylish kids clothes are hard to find.

We flip that whole idea (except the growing up part) on its head thanks to our membership model.

Here’s how it works

Say Membership is $5 a month ($60 annually). You get access to the products at-cost, without markup, and that $5 helps us continue to grow and expand our offerings. No extra convenience charges or anything.

What happens when Say Kids launches early 2016

Being a new brand, we are starting out by producing a small batch of clothing for our first several months’ collections and will grow according to the demand. In order to create a great experience for all of our customers at launch, we want to limit the number of people we allow into the store at once.

Say Membership Perks

  • Access to Say Kids clothing
  • Everything at-cost, 0% markup
  • Free shipping
  • Monthly releases
  • Monthly artist collabs

So what do I get when I sign up now?

The good news is that Say Kids will be launching early 2016. The even better news is that we have designated 5,000 Early Access spots for guaranteed access on opening day. So signup if you haven’t already.

When the Early Access spots are filled, access to the store will be given based on how early you signed up. Everyone who signs up will be eligible for special signup perks.

Signup Perks

  • Gift free months to your friends
  • Earn one year of free membership
  • Special surprise giveaways
  • Say tote (first 5,000 orders)
  • Receive updates on launch